![]() So you know what can tank your email deliverability rates, but how do you make sure those things don't happen? Here are seven tactics we've found help our clients improve their email deliverability. 7 best practices to improve email deliverability Actions like this can result in a poor sender reputation that affects your email deliverability. It can lead to people deleting your real emails more often without opening them or marking them as spam. Of course, these emails aren't actually coming from your account-but they can impact the trust subscribers have in your brand. The message usually contains links or CTAs that redirect users to pages where they're asked to submit sensitive personal information. It's called spoofing: the goal is to trick your subscribers into thinking a business they know sent them a legitimate message. Hackers will often clone a business's display name and forge email headers or messages that look like the business's. If your message goes unopened, immediately deleted, or placed in the spam folder, it's a red flag. Those are all positive signals that your content is relevant. You want the recipient to do something when they get your message: open it, click a link in the email, star it for later, or even reply to it. You're not closely managing your email list (also not good). ![]() You're messaging people you don't know without their consent (not good). A high email bounce rate indicates one of two things: When an email bounces, it means that you sent a message to an invalid email address-it can't be delivered because it has nowhere to go. On top of going straight to the spam folder, this can risk harming your sender reputation if people report your email or delete it without opening. The chance of triggering a spam filter is always higher for new recipients, so you need to be extra careful with spam-triggering phrases like "discount," "% off," or "free" when sending to new recipients. And these filters are pretty good: that's why your Gmail spam folder is probably filled to the brim. They use algorithms to identify words or phrases that spammers use and look out for bad headers and bulky attachments. Spam filters try to identify content that violates email providers' policies. If you have a low sender score, you'll almost certainly have an email deliverability problem. It considers things like the number of spam complaints you receive, how many unknown or inactive subscribers are in your email list, and whether your domain is on any industry blocklists. Sender score is a metric created by Validity that measures your email sender reputation and how email service providers rate your IP address. Here are some of the factors that it considers to make that decision. 5 factors that can decrease email deliverabilityĪll emails pass through the provider's ISP (internet service provider) gateway, and the ISP will block any email it thinks is spam. But we do have some tips for how to maximize your email deliverability, so you can be sure your messages don't go to spam and result in long-term damage to your business email account. I am really going insane trying to figure out how can I convert my emails to todos elegantly, without having to resort to hacky workflows.At Mailshake, we tell our clients that while we can automate the way they send email, we can't guarantee that their emails will actually get into their subscribers' inboxes, much less get opened. I guess it'd work, but I find it extremely inelegant since I am going to have useless forwarded emails in threads all the time. I had even contemplated keeping a separate e-mail ID just to create tasks. The Newton e-mail client has a robust third party integration, but zilch with 2Do. Newton e-mail client on iPhone, iPad and Mac Google Apps for both personal and work emails. Here's some background of the tools and services I use: Ideally, the simplest way of using the feature should have been that if I tag a particular e-mail with a special tag, it should automatically get imported as a todo in the app. However, now I am struggling to make it useful for my purpose. So, I had subscribed to 'E-mail to 2Do' almost immediately when I purchased the 2Do apps themselves.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |